Resources
Starpolish is an excellent resource for finding all manner of how-to guidance regarding the music business. In book form, check out the highly regarded and aptly titled All You Need To Know About The Music Business by entertainment attorney Don Passman.
IEG has great info for all things sponsorship. Whether you are a sponsor / event marketer or a festival / sponsee (a.k.a. “property”), there are plenty of resources available on their website and beyond. Some are free, such as industry news and trend reports, job boards, and forums; other offerings (webinars, directories, services, annual conference) have a fee attached and are worth looking into.
Pollstar is the concert industry’s go-to guide and a great place to keep track of acts (of all genres and levels of success) that are touring, and where and when to find them.
Poster Giant does great street marketing all over the country.
Trendwatching, as the name suggests, reports on emerging trends in consumer behavior. Though it specializes in European market activity, the information on their website and monthly newsletters offers a fascinating glimpse of the near future.
Seth Godin is considered an authority on all aspects of marketing, and offers free advice and food for thought on his blog which is usually updated at least once a day.
Upcoming downloadable White Papers will cover topics such as:
- Cross-Pollination: How Small Businesses, Indie Bands and Indie Record Labels Can Help Each Other Find New Fans (go here for a few ideas to get you started)
- Getting To Know You: Why Event Marketing Is a Great Idea for Businesses of Any Size (for a brief overview, click here.)
- More Than You Can Chew: How to Avoid the Most Common Mistakes Made by First-Time Event Producers (here is a quick rundown)
- Street Cred: Why Indie Bands and Indie Labels Should Consider Seeking Sponsors (Selling Out Ain’t What It Use To Be)
Be sure to visit the blog regularly for ongoing discussions about a variety of relevant topics.
If you have any questions about producing or marketing an event, on finding sponsors or being a sponsor, on how to get the most bang for your sponsorship buck, or a white paper you’d like to see contact Combo Platter.
Want more info? Go here for testimonials and a rundown of Combo Platter’s experience in event producing, managing, and executing sponsorship marketing campaigns.
