Combo Platter specializes in utilizing music-related marketing as a successful tool to build business.
Marketing with Music
Music is one of the most effective ways on the planet to market any product or service. Why? Simple: Everybody connects to music. It’s the soundtrack of our lives.
How does music tie in to marketing?
Companies want to be a part of their consumers’ music experience because it conveys a shared lifestyle, attitude, camaraderie. Many companies are now making music as much a part of the customer’s experience as their product. Verizon Wireless has done this very well with their V Cast product and aggressive sponsorship of many music-related properties (commonly referred to as Lifestyle or Event Marketing). Cadillac, iPod, and Target are just a few examples of how effective a TV spot-cum-music-video can be. Free downloads from myriad big companies are ubiquitously used to attract customers.
(Click here for a dubious way to use music to market a product.)
Ok, you say, well that’s all fine and good, but I’m not in a position to hire a Madison Avenue firm and spend millions on a national marketing campaign, so what can I do?
Combo Platter specializes in utilizing music-related marketing as a successful tool to build business by determining the consumer profile of a business and matching it to the fan base of an act or label, then creating mutually beneficial cross-promotions that expand awareness for each.
- An in-store performance showcase can take place anywhere, not just in record stores.
- A mom & pop store can sell cd’s, merchandise and concert tickets for a local band.
- A record store or indie label can share advertising and email lists with a local business.
- A band can talk up a business from their website and social networking pages, offering discounted tickets, merch or cd’s to the business’ customers.
There are all kinds of options that can fit within virtually any budget.
To find out how to utilize music to build your business, or how to use business to build your fan base, contact Combo Platter.
What’s your personal soundtrack?
Email your favorite songs or albums to post here.