Combo Platter will help your business grow through event marketing.
Marketing at Events & Festivals
Building business is about building brand awareness and loyalty, and that is all about the experience. Meeting customers, and potential new customers, where they are out enjoying themselves has proven to be among the most effective ways to market a service or product — more so than even advertising on TV.
Why?Because that's where your business has the opportunity to do what no other advertising medium can offer — engage your customer. Talk to them. Demonstrate what you have to offer. Answer questions. Debunk myths. Let them see the real people behind the scenes. An environment in which the customer is relaxed and enjoying themselves means they are far more open to hearing what you have to say.
Reasons to become a sponsor include:
- Brand exposure via inclusion in the event's marketing, advertising, and PR efforts; and onsite signage, sales and/or sampling
- Interaction with current and potential customers
- The "Halo Effect" of supporting the causes, sports, or entertainment properties that your customers support
- Opportunity to entertain and thank current or potential stakeholders, such as clients, customers, vendors, and employees
- Opportunity to create marketing, promotion, PR and/or sales initiatives that extend beyond the life cycle of the event itself
- Opportunity to create event-related customized promotions that drive sales, including advertising and point of purchase materials using the event's marks and logos
Combo Platter has 10+ years in the event marketing world, from both the event management side and the event marketer side, providing a unique understanding of what works best for the business and the event to create a win-win situation. Finding the events that your customers attend, determining the most effective ways to engage them, and getting the most bang for your buck are just a few of the ways that Combo Platter will help your business grow through event marketing.
Be sure to check out the blog for lots of discussion of this subject as well.